Interaction Percent
Read/watched/heard a news report on a topic you know a lot about 73%
Witnessed/experienced something covered by a news organization 60%
Commented on a news organization’s social media post 37%
Known a journalist personally 34%
Were interviewed by a journalist for a news story 32%
Commented on a news organization’s website 31%
Written a letter to the editor 23%
Participated in a public event held by a news organization 23%
Contacted a journalist with ideas or feedback 21%
Had a conversation with a journalist on social media 17%
Had your social media post included in a story 15%