Social platforms predominate as the gateway to lifestyle news

Millennials rely on social media strongly, but not exclusively,
for news about lifestyle and entertainment topics

Topic Percent using a social source Percent using a reporting source Percent using a curated source
Celebrities or pop culture 91% 77% 49%
Food and cooking 80% 51% 61%
Health and fitness 74% 54% 64%
Local restaurants or entertainment 82% 57% 59%
Music, TV, and movies 82% 70% 55%
Sports 78% 84% 41%
Style, beauty, and fashion 84% 52% 54%
The arts and culture 83% 71% 66%