What is requested Percent of funders
Social media numbers or activity 44%
Web traffic, such as page views, visitors, time spent, etc. 40%
Audience comments or audience actions taken 30%
Web traffic of partners who distributed the work 29%
Direct impact from the work, such as formal hearings, laws changed or charges filed 40%
Number of other media organizations that used or cited the work 35%
Evidence of changes in awareness or knowledge of a topic 35%
Evidence of changes in attitudes or perceptions about an issue or topic 32%
Editorials written or other journalistic activities that followed the work 25%
Responses from officials to the reporting 24%
Don’t ask for/provide metrics 14%