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NEED TO KNOW

Charts

  • MANAGERS14: Views on practice of sponsored content or native advertising

    Managers Staff members Mostly positive: It can help bring in new revenue and can be done ethically 50% 42% Mostly negative: It crosses ethical boundaries [...]

    September 15, 2017
  • MANAGERS15: Activities outside of primary job that managers are more likely to have taken

    Managers Staff members Donated your skills for a school, association, church or charitable group 53% 44% Contributed time to a professional communication/journalism association or group [...]

    September 15, 2017
  • MANAGERS16: Activities outside of primary job that non-managers are likely to have taken

    Managers Staff members Used social media to try to advance your career 45% 50% Created your own website 25% 33% Done freelance work in news [...]

    September 15, 2017
  • MANAGERS17: Freelance pay rate for most recent assignment

    Managers Staff members I was not paid 15% 12% $100 or less 8% 14% $100 to $500 34% 37% $501 to $1,000 15% 13% $1,001 [...]

    September 15, 2017
  • MANAGERS18: Most important reasons for freelancing

    Managers Staff members The compensation made it worth my time 39% 42% I wanted to raise or market my personal profile 30% 30% I believed [...]

    September 15, 2017
  • MANAGERS19: Changes in pay in the last 5 years

    Managers Staff members Pay raise 48% 40% Promotion 34% 24% Benefits reduction 31% 25% Pay cut 15% 14% Layoff 13% 13% Furlough (forced unpaid time [...]

    September 15, 2017
  • MANAGERS21: Where will you be working in 5 years

    Managers Staff members I will still be in journalism 68% 64% I want to stay in journalism but doubt I’ll be able to 14% 18% [...]

    September 15, 2017
  • PARTISANSHIP3: Democrats and Republicans follow national politics more often than independents

    Democrats Independents Republicans National politics or government 61% 50% 64% Local politics or government 15% 12% 13% Town or neighborhood 16% 17% 19%  

    July 12, 2017
  • PARTISANSHIP4: Democrats, Republicans, and independents use similar technology to get news

    Democrats Independents Republicans Cell phones 86% 85% 84% Television 84% 78% 85% Social media 75% 74% 75% Desktop or laptop computer 66% 63% 65% Tablet [...]

    July 12, 2017
  • PARTISANSHIP5: There are a few differences in the topics partisans follow

    Democrats Independents Republicans Traffic and weather 51% 54% 64% Science and technology 14% 16% 9% Social issues 11% 6% 5%  

    July 12, 2017
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