Charts

Newspaper subscribers Other news subscribers Helps me stay informed and be a better citizen 55% 37% Is very good at covering an issue or topic [...]

Newspaper subscribers Other news subscribers Share its content 56% 39% Use the coupons 53% 16% Visit its website 46% 46% Save print copies for later [...]

Actively seek out news Bump into news Good at covering a topic they care about 45% 21% Helps them care for themselves of family 25% [...]

18-34 year olds 35-49 year olds 50-64 year olds 65 and older Print 42% 49% 64% 72% Digital 42% 34% 25% 14% Print and digital [...]

18-34 year olds 35-49 year olds 50-64 year olds 65 and older Print 47% 67% 82% 88% Digital 45% 25% 15% 10% Print and digital [...]

Digital payers Print payers 3 months or less 31% 7% 4 months to a year 27% 15% 2 to 4 years 18% 23% 5+ years [...]

Percent Any social media 75% Facebook 60% YouTube 36% Twitter 15% Instagram 14% LinkedIn 10% Snapchat 10% Reddit 6%

Actively seek out news Bump into news Age 18-34 57% 42% Age 35-49 71% 29% Age 50-64 80% 19% Age 65+ 81% 18%  

65 and older 50-64 year olds 35-49 year olds 18-34 year olds National politics/government 77% 69% 56% 43% Traffic and weather 49% 60% 57% 42% [...]

Percent $0.50 22% $1 27% $3 15% $5 16% $7 9%