| Actively seek out news | Bump into news | |
|---|---|---|
| Good at covering a topic they care about | 45% | 21% |
| Helps them care for themselves of family | 25% | 13% |
| Helps them talk about what is going on in the news | 24% | 17% |
| Helps them find places to go | 20% | 13% |
SUBS23: Among those who don’t pay, seekers are more likely than bumpers to place importance on how their free source helps them
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About the Author: Laurie Beth Harris
Laurie Beth Harris was the Editorial Manager of the American Press Institute, and lead writer of API's morning newsletter, Need to Know, until May 2018.
She is the former copy fellow at Southern Living magazine. Laurie Beth is a graduate of the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication. While at UNC, Laurie Beth served as copy desk editor at The Daily Tar Heel.
