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NEED TO KNOW

Charts

  • VALUES 26: Americans Divide into Four Groups Depending on How Much They Value Journalism and Moral Values

    Group Care Fairness Authority Loyalty Purity Oversight Factualism Social criticism Giving voice to the less powerful Transparency The Upholders 9% 12% 19% 30% 19% 9% [...]

    April 7, 2021
  • VALUES 25: Additional Paragraph in Revised Version of Election Story Improves Trustworthiness

    Moral value People who most value…* People who least value…* Authority 67% 46% Loyalty 76% 47% Purity 69% 43%

    April 7, 2021
  • VALUE 24: Additional Paragraph in Revised Pollution Story Gives Important Facts to All Audiences

    Moral value People who most value…* People who least value…* Authority 77% 60% Loyalty 77% 58% Purity 80% 65% Fairness 78% 56% Care 83% 59%

    April 7, 2021
  • VALUE 23: Additional Paragraph in Revised Version of Pollution Story Helps People Understand the Story

    Moral value People who most value…* People who least value…* Care 73% 49% Fairness 81% 42% Loyalty 72% 54%

    April 7, 2021
  • VALUE 22: Revised Pollution Story Reflects Views of Those Who Most Value Care, Fairness, and Loyalty

    Moral value People who most value…* People who least value…* Care 56% 32% Fairness 56% 32% Loyalty 54% 38%

    April 7, 2021
  • VALUES 21: Revised Headline and Lead in Pollution Story Reflects Views from All Audiences

    Moral value Standard version Revised version People who most value authority* 32% 55% People who most value loyalty* 37% 56% People who most value purity* [...]

    April 7, 2021
  • VALUES 20: Revising Pollution Story Made It More Focused to All Audiences

    Moral value Standard version Revised version People who most value authority* 45% 72% People who most value loyalty* 54% 72% People who most value purity* [...]

    April 7, 2021
  • VALUES 17: People Who Support Journalism Values Are More Likely to Be “News Seekers.”

    Journalism value People who most value…* People who least value…* Giving voice to the less powerful 76% 62% Social criticism 73% 56% Transparency 72% 58% [...]

    April 7, 2021
  • VALUES 16: Strong Endorsements of “Social Criticism” Are Associated with Trust in News

    Statement of belief People who most value social criticism* People who least value social criticism* News is trustworthy 61% 30% News is accurate 79% 58% [...]

    April 7, 2021
  • VALUES 15: Those Who Embrace “Giving Voice to the Less Powerful” Are More Likely to Trust News

    Statement of belief People who most value giving voice to the less powerful* People who least value giving voice to the less powerful* News is [...]

    April 7, 2021
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