Charts

Statement Extremely relevant Very relevant Somewhat relevant Slightly relevant Not very relevant Not at all relevant “Whether or not someone suffered emotionally” 9% 23% 22% [...]

Statement Strongly agree Moderately agree Slightly agree Slightly disagree Moderately disagree Strongly disagree “Compassion for those who are suffering is the most crucial virtue.” 29% [...]

Moral value Standard version Revised version People who most value authority* 28% 57% People who most value loyalty* 33% 54% People who most value care* [...]

Journalism value Percent who embrace it Factualism 67% Giving a voice to the less powerful 50% Oversight 46% Transparency 44% Social criticism 29%

Retention strategy Value: Percent who said “extremely” or “very” valuable Proficiency: Percent who said “very” or “fairly” proficient Onboard new subscribers 86.3% 53% Study interests [...]

Answer Choices VALUE PROFICIENCY Not at all 0% 14% Not very 2% 38% Somewhat 14% 29% Fairly 46% 14% Very 38% 5%

Percent who use each tactic We identify subscribers who are not engaging/reading content online regularly or at all 42% We identify subscribers who do not [...]

Answer Choices VALUE PROFICIENCY Not at all 5% 11% Not very 1% 12% Somewhat 20% 30% Fairly 38% 35% Very 37% 11%

Percent who use this tactic We send email marketing asking for their updated credit card information 59% We use a vendor or software that attempts [...]

Answer Choices VALUE PROFICIENCY Not at all 0% 4% Not very 0% 19% Somewhat 14% 25% Fairly 48% 34% Very 39% 19%