Charts

Percent who use this tactic We encourage new subscribers to sign up for our email newsletters 90% We send welcome emails that highlight features of [...]

Answer Choices VALUE PROFICIENCY Not at all 1% 6% Not very 3% 17% Somewhat 11% 32% Fairly 45% 34% Very 41% 10%

Answer Choices All Respondents Large Metro or National Papers (Circulation of 200,000 or more) Not at all proficient 14% 0% Not very proficient 38% 0% [...]

Answer Choices VALUE PROFICIENCY Not at all 3% 10% Not very 3% 15% Somewhat 15% 27% Fairly 42% 27% Very 38% 21%

Percent who use this tactic We respond to individual concerns and complaints on social media 78% We conduct campaigns to win back recent cancellations 72% [...]

Percent who use this tactic Introductory price discounts 69% Options for billing frequency (monthly, quarterly, annual) 59% Free trials 41%

Answer Choices Online For-Profit Online Nonprofit Small Papers (Circulation under 50k) Mid-Sized Papers (Circulation of 50-99k) Large Papers (Circulation 100-199k) Large Metro or National Papers [...]

Answer Choices VALUE PROFICIENCY Not at all 0% 11% Not very 8% 32% Somewhat 30% 34% Fairly 32% 14% Very 30% 8%

Percent who use this tactic We give access to exclusive content 62% We offer free or discounted access to our own events 46% We organize [...]

Answer Choices VALUE PROFICIENCY Not at all 0% 7% Not very 4% 32% Somewhat 20% 31% Fairly 36% 25% Very 40% 4%