| Pay personally | Someone else pays | |
|---|---|---|
| Movies or TV downloads | 55% | 23% |
| Cable TV | 41% | 28% |
| Music | 48% | 6% |
| Video games | 46% | 5% |
| Other apps | 38% | 5% |
| Print magazine | 21% | 9% |
| Print newspaper | 15% | 13% |
| E-learning service or online course | 18% | 6% |
| Ebooks or audiobooks | 18% | 3% |
| Digital news apps | 14% | 5% |
| Digital magazine | 11% | 5% |
| Digital newspaper | 10% | 6% |
| Email newsletter | 10% | 5% |
| Sample box | 7% | 2% |
PAY1: Use of paid entertainment subscriptions, products, or services is most popular among Millennials
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About the Author: Laurie Beth Harris
Laurie Beth Harris was the Editorial Manager of the American Press Institute, and lead writer of API's morning newsletter, Need to Know, until May 2018.
She is the former copy fellow at Southern Living magazine. Laurie Beth is a graduate of the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication. While at UNC, Laurie Beth served as copy desk editor at The Daily Tar Heel.
