| Print payers | Digital payers | |
|---|---|---|
| Visit its website | 38% | 61% |
| Use its app | 13% | 49% |
| Regularly share its content with others | 55% | 43% |
| Follow it on social media | 18% | 36% |
| Subscribe to its push notifications, text messages, or email news alerts | 10% | 33% |
| Subscribe to an email newsletter | 9% | 27% |
| Save print copies to read later or share with others | 55% | 21% |
| Use the coupons | 51% | 15% |
