Top reasons leading people to
subscribe, by age
| Top-ranked reason | Second-ranked reason | Third-ranked reason | |
|---|---|---|---|
| Age 18-34 | Friends or family use it (45%) | Looking for a news source that covers a topic (44%) | Discount or promotion (35%) |
| Age 35-49 | Looking for a news source that covers a topic (46%) | Discount or promotion (40%) | Friends or family use it (38%) |
| Age 50-64 | Looking for a news source that covers a topic (45%) | Friends or family use it (41%) | Discount or promotion (36%) |
| Age 65 and older | Friends or family use it (40%) | Looking for a news source that covers a topic (37%) | Discount or promotion (36%) |
