Things subscribers do Percent
Use the coupons 52%
Regularly share its content 43%
Save print copies to read later or share 38%
Regularly visit its website 33%
Use its app 24%
Encounter it on Google search 20%
Subscribe to an email newsletter 18%
Receive text messages or news alerts 16%
Go to events it organizes 13%
Follow news org on social media 10%
Follow its journalists on social media 9%
Post comments 6%
Listen to podcasts / audio 4%