| Things subscribers do | Percent |
|---|---|
| Use the coupons | 52% |
| Regularly share its content | 43% |
| Save print copies to read later or share | 38% |
| Regularly visit its website | 33% |
| Use its app | 24% |
| Encounter it on Google search | 20% |
| Subscribe to an email newsletter | 18% |
| Receive text messages or news alerts | 16% |
| Go to events it organizes | 13% |
| Follow news org on social media | 10% |
| Follow its journalists on social media | 9% |
| Post comments | 6% |
| Listen to podcasts / audio | 4% |
