Ways they engaged Percent
Regularly visited website 59%
Found content on Google 43%
Used its app 28%
Subscribed to an email newsletter 16%
Registered for news alerts 13%
Friends and family
Read print copies of friends/family 43%
Saw friends share or recommend it 30%
Regularly shared its content 29%
Followed news org on social media 20%
Followed its journalists on social media 16%
Bought individual print copies 40%
Used its coupons 25%
News content products
Went to events it organized 9%
Posted comments 7%
Listened to its podcasts/audio 4%