Digital subscribers are more likely than print readers to be urban, subscribe to large metro
| Print subscribers | Digital subscribers | |
|---|---|---|
| Urbanicity | ||
| Urban area | 26% | 34% |
| Suburban area | 57% | 47% |
| Rural area | 16% | 19% |
| Paper size | ||
| Small | 18% | 7% |
| Mid-size | 17% | 7% |
| Small metro | 35% | 24% |
| Large metro | 30% | 62% |


