Younger subscribers are more likely to live in urban areas and subscriber to large metro papers
| Subscribers age 18-40 | Subscribers age 41 and older | |
|---|---|---|
| Urbanicity | ||
| Urban area | 42% | 27% |
| Suburban area | 51% | 55% |
| Rural area | 7% | 18% |
| Paper size | ||
| Small | 6% | 16% |
| Mid-size | 7% | 15% |
| Small metro | 28% | 33% |
| Large metro | 59% | 36% |


