| Small | Mid-sized | Small metro | Large metro | |
|---|---|---|---|---|
| Seen a discount | 44% | 36% | 41% | 52% |
| Hit a paywall | 7% | 4% | 12% | 28% |
| Motivated by verbal attacks on press | 6% | 6% | 6% | 10% |
| Read an article that led to subscribe | 5% | 4% | 5% | 9% |
| Recently moved to the area | 23% | 17% | 15% | 13% |
SUBSCRIBERS27: Subscribers to large metros most likely to have seen a discount or hit a paywall
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About the Author: Laurie Beth Harris
Laurie Beth Harris was the Editorial Manager of the American Press Institute, and lead writer of API's morning newsletter, Need to Know, until May 2018.
She is the former copy fellow at Southern Living magazine. Laurie Beth is a graduate of the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication. While at UNC, Laurie Beth served as copy desk editor at The Daily Tar Heel.
