Digital Paywall Converters Other subscribers
Regularly visit its website 74% 22%
Use its app 45% 18%
Regularly share its content with others 43% 43%
Encounter it in Google and other search engines 40% 14%
Subscribe to an email newsletter 33% 14%
Receive text messages or news alerts 28% 13%
Post comments 10% 5%
Listen to podcasts or other audio 7% 3%