| Digital Paywall Converters | Other subscribers | |
|---|---|---|
| Regularly visit its website | 74% | 22% |
| Use its app | 45% | 18% |
| Regularly share its content with others | 43% | 43% |
| Encounter it in Google and other search engines | 40% | 14% |
| Subscribe to an email newsletter | 33% | 14% |
| Receive text messages or news alerts | 28% | 13% |
| Post comments | 10% | 5% |
| Listen to podcasts or other audio | 7% | 3% |


