Social Media-Mobile Discoverers Other subscribers
I encountered it on Google and other search engines 57% 37%
I followed the organization’s account on social media 52% 8%
I saw friends or family share its content or recommend it 45% 25%
I regularly shared its content with others 40% 25%
I followed its journalists or columnists on social media 38% 7%
I used its app 33% 25%