| Topic Hunter | Other Subscribers | |
|---|---|---|
| I saw a discount, free trial, or promotional offer and it led me to sign up. | 37% | 47% |
| I kept hitting my limit on the number of articles I could read. | 25% | 13% |
| I had just read an article in [SOURCE] that I really liked and decided to subscribe right then. | 13% | 4% |
SUBSCRIBERS42: For Topic Hunters, some of the biggest triggers are seeing a discount, hitting an article limit, or having just read an article
Share with your networks!
About the Author: Laurie Beth Harris
Laurie Beth Harris was the Editorial Manager of the American Press Institute, and lead writer of API's morning newsletter, Need to Know, until May 2018.
She is the former copy fellow at Southern Living magazine. Laurie Beth is a graduate of the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication. While at UNC, Laurie Beth served as copy desk editor at The Daily Tar Heel.
