| Social Media-Mobile Discoverers | Other subscribers | |
|---|---|---|
| I encountered it on Google and other search engines | 57% | 37% |
| I followed the organization’s account on social media | 52% | 8% |
| I saw friends or family share its content or recommend it | 45% | 25% |
| I regularly shared its content with others | 40% | 25% |
| I followed its journalists or columnists on social media | 38% | 7% |
| I used its app | 33% | 25% |
SUBSCRIBERS51: Social Media-Mobile Discoverers often interact with the source digitally before subscribing
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About the Author: Laurie Beth Harris
Laurie Beth Harris was the Editorial Manager of the American Press Institute, and lead writer of API's morning newsletter, Need to Know, until May 2018.
She is the former copy fellow at Southern Living magazine. Laurie Beth is a graduate of the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication. While at UNC, Laurie Beth served as copy desk editor at The Daily Tar Heel.
