| Social Media-Mobile Discoverers | Other subscribers | |
|---|---|---|
| Regularly share its content with others | 71% | 37% |
| Encounter it in Google and other search engines | 38% | 16% |
| Follow the organization’s account on social media | 38% | 4% |
| Follow its journalists or columnists on social media | 29% | 5% |
| Go to events it organizes | 19% | 12% |
SUBSCRIBERS53: Common ways Social Media-Mobile Discoverers interact with their source are sharing content and encountering it in search
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About the Author: Laurie Beth Harris
Laurie Beth Harris was the Editorial Manager of the American Press Institute, and lead writer of API's morning newsletter, Need to Know, until May 2018.
She is the former copy fellow at Southern Living magazine. Laurie Beth is a graduate of the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication. While at UNC, Laurie Beth served as copy desk editor at The Daily Tar Heel.
