| Life Changers | Other subscribers | |
|---|---|---|
| I wanted access to news about my local community | 81% | 56% |
| I recently moved to the area | 77% | 5% |
| I noticed a number of especially useful or interesting articles | 50% | 36% |
| I wanted to support local journalism | 43% | 29% |
| My personal situation changed, and I then had more time to use it (e.g., retired or kids moved out of house) | 28% | 5% |
| My personal situation changed, and I had more money to spend on the subscription | 16% | 6% |
SUBSCRIBERS59: Life Changers often cite several key background factors for subscribing
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About the Author: Laurie Beth Harris
Laurie Beth Harris was the Editorial Manager of the American Press Institute, and lead writer of API's morning newsletter, Need to Know, until May 2018.
She is the former copy fellow at Southern Living magazine. Laurie Beth is a graduate of the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication. While at UNC, Laurie Beth served as copy desk editor at The Daily Tar Heel.
