| Coupon Clippers | Other subscribers | |
|---|---|---|
| I like the coupons or discounts | 100% | 25% |
| I feel good about supporting the news organization | 27% | 43% |
| I get access to giveaways or other benefits only available to subscribers | 16% | 6% |
| I get news that is only available to paying customers | 14% | 31% |
SUBSCRIBERS65: Coupon Clippers are more likely than others to value benefits only available to subscribers
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About the Author: Laurie Beth Harris
Laurie Beth Harris was the Editorial Manager of the American Press Institute, and lead writer of API's morning newsletter, Need to Know, until May 2018.
She is the former copy fellow at Southern Living magazine. Laurie Beth is a graduate of the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication. While at UNC, Laurie Beth served as copy desk editor at The Daily Tar Heel.
