| Print Fans | Other subscribers | |
|---|---|---|
| Convenience of print/home delivery | 83% | 2% |
| Long relationship or fond memories | 19% | 2% |
| Local news | 10% | 34% |
| Topical focus | 6% | 13% |
| Promotion or discount | 4% | 14% |
SUBSCRIBERS67: The most popular reasons Print Fans say they chose to subscribe are convenience of print, a long relationship, or local news
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About the Author: Laurie Beth Harris
Laurie Beth Harris was the Editorial Manager of the American Press Institute, and lead writer of API's morning newsletter, Need to Know, until May 2018.
She is the former copy fellow at Southern Living magazine. Laurie Beth is a graduate of the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication. While at UNC, Laurie Beth served as copy desk editor at The Daily Tar Heel.
