| Percent | |
|---|---|
| Publication factors | |
| Discount / promotional offer | 45% |
| Wanted coupons | 21% |
| Kept hitting meter limit | 16% |
| Wanted extra subscriber benefits | 10% |
| Wanted delivery / liked website (VOL) | 3% |
| Wanted fewer online ads | 3% |
| Found the price appealing (VOL) | 1% |
| Consumer factors | |
| Recently moved to the area | 16% |
| Job/life change | 12% |
| Responding to attacks on the press | 8% |
| Looking for coverage of a topic (VOL) | 8% |
| Saw message about supporting journalism | 6% |
| Subscribing is a longtime habit (VOL) | 4% |
| Friends persuaded me to subscribe | 4% |
| Wanted to support journalism (VOL) | 1% |
| Other factors | |
| I cannot recall a specific reason | 11% |
| I had just read an article I really liked | 6% |
| Other | 2% |
| “Likes the paper” (VOL) | 1% |
SUBSCRIBERS7: Discounts are a trigger that led nearly half of respondents to subscribe
Share with your networks!
About the Author: Laurie Beth Harris
Laurie Beth Harris was the Editorial Manager of the American Press Institute, and lead writer of API's morning newsletter, Need to Know, until May 2018.
She is the former copy fellow at Southern Living magazine. Laurie Beth is a graduate of the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication. While at UNC, Laurie Beth served as copy desk editor at The Daily Tar Heel.
