General Principle of Trust Specific and Actionable Factors Related to Trust
Completeness The reporting is in‑depth
It always has the latest news and information
It covers all the day’s events
Accuracy It presents expert sources and data
It gets the facts right
Balance It provides diverse points of view
It shares my point of view
I see my community and people like me in the reporting
Transparency I know and trust its journalists
It explains the way it gathers and reports news and information
Presentation and Design It’s concise and gets to the point
It is easy to find news and information I’m looking for
It uses visuals such as photos, videos, lists, or charts*
It allows people to comment on news and information*
The news and information include hyperlinks to get more information*
The site or app loads fast*
It works well on my mobile phone*
The ads do not interfere with getting news and information*
Convenience and Entertainment I can multitask or use it when I’m doing something else like household chores
It presents news and information in a way I can talk about it
It makes it entertaining
It’s a source I’ve always used

* The component applies only to digital sources