| Get news several times a day | Get news daily | Get news less than once a day | |
|---|---|---|---|
| Gets facts right | 86% | 77% | 63% |
| Always has latest news | 84% | 72% | 58% |
| Concise and to the point | 78% | 69% | 58% |
| Can use the source when doing something else | 45% | 41% | 37% |
| Makes it entertaining | 39% | 39% | 32% |
TRUST-6-4: The importance of several specific factors related to trust vary depending on how frequently people follow news.
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About the Author: Nina Kjarval
Nina Kjarval is the strategy director at DB5</a.
