The percent of people who say a factor is important depends on the topic

National politics Domestic policy Foreign or international news Crime and public safety Local news Weather or traffic Sports Lifestyle
Percent saying extremely/very important
Accuracy
It gets the facts right 85 82 79 88 77 82 76 65
It presents expert sources and data 79 76 73 68 62 66 66 48
Completeness
It always has the latest news and information 81 76 78 81 75 78 74 62
The reporting is in‑depth 77 72 69 73 64 63 64 49
It covers all the day’s events 66 60 68 72 68 59 61 40
Presentation
It’s concise and gets to the point 80 73 70 80 71 73 61 55
It is easy to find news and information you’re looking for 73 68 74 75 69 71 68 64
Transparency
You know and trust its journalists 68 64 62 64 55 58 60 48
It explains the way it gathers and reports news and information 61 59 55 63 58 52 47 47
Balance
It provides diverse points of view 65 64 57 58 57 48 50 44
You see your community and people like you in the reporting 33 37 25 53 40 35 27 31
It shares your point of view 34 35 19 40 29 36 23 33
Convenience or entertainment
It presents news and information in a way you can talk about it 70 65 57 67 62 61 65 50
It’s a source you’ve always used 55 51 41 62 55 53 52 42
You can multitask or use it when you’re doing something else like household chores 38 44 41 48 39 44 43 38
It makes it entertaining 30 40 26 41 33 38 54 53