The percent of people who say a factor is important depends on the type of news source

Local TV National TV Radio Newspaper Media focused on one topic Online only
Percent saying extremely/very important
Accuracy
It gets the facts right 83 81 83 78 77 72
It presents expert sources and data 70 76 68 70 65 68
Completeness
It always has the latest news and information 82 77 77 71 79 75
The reporting is in‑depth 72 72 66 64 62 57
It covers all the day’s events 71 67 57 53 47 47
Presentation
It’s concise and gets to the point 78 76 71 66 69 69
It is easy to find news and information you’re looking for 75 70 64 67 74 74
Transparency
You know and trust its journalists 64 64 63 57 53 53
It explains the way it gathers and reports news and information 59 59 55 48 49 49
Balance
It provides diverse points of view 58 62 60 56 47 61
You see your community and people like you in the reporting 50 31 33 35 25 36
It shares your point of view 37 35 30 23 26 33
Convenience or entertainment
It presents news and information in a way you can talk about it 67 66 63 61 63 63
It’s a source you’ve always used 62 51 47 53 50 40
You can multitask or use it when you’re doing something else like household chores 48 43 53 20 39 41
It makes it entertaining 42 35 35 28 46 44