For printing and offline viewing, PDF versions of this study report as well as the topline survey results are available for download.
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The personal news cycle
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As the American Press Institute marks 80 years, we’ll honor our legacy by continuing to respond to the evolving needs of news leaders. Our upcoming API Local News Summits will explore three critical places where democracy and sustainability intersect.
Reaching younger audiences has long been a challenge for media organizations. As platforms evolve, trust in news shifts and news avoidance grows, it can feel especially difficult to connect with and serve multigenerational audiences in an authentic and sustainable way. How can news leaders do their part to represent and include community perspectives from members of different age groups?
For us, we knew one of our biggest hurdles to success would be challenging the assumptions, both spoken and unspoken, we held for others. Here’s what we’ve learned over the past three years of gathering multigenerational problem-solvers.
