Useful insights for people advancing healthy, responsive and resilient news organizations.
The American Press Institute’s Need to Know newsletter offers media and journalism leaders analysis of the rapid changes in the journalism industry, a curated list of must-read stories and guidance on modernizing journalism editorial and business strategies.
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Navigating ethical implications
Exploring these ethical questions will not only help you have more confidence in your collaboration and promote transparency with your community but will provide guideposts to choosing the right people to work with.
Priming the newsroom
Building buy-in starts with creating a space where people can share their concerns. Consider listening sessions and/or a survey to collect questions and concerns asynchronously by following these three steps.
Partner with influencers
Newsroom experiments unearthed many ideas and epiphanies, including a roadmap for an influencer collaboration. We’ll walk you through each step, offering action items, resources and tips from newsrooms who have already worked through this process.
Products that reinforce your identity
From building on nostalgia and a shared sense of place to repackaging evergreen content into reliably updated guides or even collaborating with community institutions to create something new, products relevant to your community can offer new ways for audiences to engage with local news and funders to support your work.
Community-driven coverage and convenings
Conducting community-based engagement efforts could open new opportunities for relationships and new forms of revenue for local media.
Launching live events
Live events are an attractive platform for many local news organizations — they build brand awareness and trust, bring the community together and, of course, can be a source of revenue.
