Best practices for reaching millennials

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  The best practices for reaching a Millennial audience

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  To reach Millennials, publishers have to employ some and listen to them

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  Make your news relevant to Millennials by developing an approachable writing voice

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  Step up your visual journalism skills to stand out in social media

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  Make room for new products and startup units within your legacy organization to reach Millennials and other new audiences

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  Engage your Millennial audience on the platforms they’re populating

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  Give readers content they can consume on the go

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  Interact with a Millennial audience offline through events

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  Embrace a culture of experimentation to find methods of reaching young audiences