Understanding the rise of sponsored content

In recent years news publishers have grappled with an uncomfortable realization: The traditional revenue streams of display advertising and reader subscriptions may not be sufficient […]

The potential for native advertising is enormous. For some publishers it’s already more than just potential — BuzzFeed draws all of its revenue from the […]

Sponsored content / native advertising appears in many ways. There is no single form, but rather a continuum from banner ads to social media content […]

There are four distinct models that we’ve seen so far, each with varying levels of involvement from the publisher and brand: [pullquote align=”right”]Each publisher should […]

The resounding consensus we heard from summit participants was that upholding the publisher’s own brand and integrity, and thereby its readers trust, is an important […]

As we noted in our discussion of the four business models for sponsored content, there are varying levels of involvement from the brand and the […]

Most publishers at our summit said they track all the typical content metrics when measuring the reach of sponsored content — views, unique visitors, time […]

Even the best experts we gathered for our summit acknowledged some areas where knowledge is missing. Reader impact: For one, it’s difficult to know what […]

We asked participants in our Thought Leader Summit on sponsored content to give us some specific information via a survey. Here were their responses: Publishers […]

Related reading We recommend the following resources and articles that were based on or closely related to our sponsored content summit discussion. Defining and mapping […]