As the future of the news focuses more on reader revenue as its economic model, retention of subscribers and members is becoming more critical. It […]
We asked news publishers to answer, in their own words, these two questions: Is there anything you have changed or implemented recently that made a […]
We asked publishers whether or not they currently follow 38 different tactics that each may help with customer/subscriber retention in different ways. We found some […]
We asked news publishers to tell us how much potential value they thought different retention strategies could have. This was independent of whether the publisher […]
© 1946 - 2023 American Press Institute • All Rights Reserved •