In recent years news publishers have grappled with an uncomfortable realization: The traditional revenue streams of display advertising and reader subscriptions may not be sufficient [...]
You may encounter media today from any number of sources, from traditional news sources to social media to email. How do you know what to [...]
What is the impact of journalism, and how can it be measured beyond audience reach and website traffic? Those questions are tackled by Charles Lewis, [...]
News companies, especially newspapers, were historically organized to pursue mass audiences. The goal was to build up the biggest possible audience by covering the widest [...]
One path for transforming a local media company for the digital age is to build brand not simply around the traditional notions of news and [...]
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