As more people, especially in younger generations, rely on social media to stay informed, news organizations must figure out how to speak to readers in [...]
When Stephanie Grimes arrived at the Las Vegas Review-Journal two years ago as its first audience development director, she arrived to find social media was [...]
Before Irene McKisson of the Arizona Daily Star began posting on social media, about 30 people in the newsroom were — and in all different [...]
Erica Palan of Philly.com thinks journalists should be having one-on-one conversations with users on social media — as they do in the non-digital world — but that [...]
One person in a newsroom might work to develop a voice for social media posts, but for it to be most effective, everyone involved must [...]
The best practices examples from newsrooms were obtained through a series of phone conversations with engagement editors for primarily legacy print media organizations across the [...]
Journalists can use Twitter in many different ways. They can reveal personal details or maintain a purely professional profile. They can interact with their followers [...]
Pursuing a story in a foreign area can be complicated and dangerous. Enter “fixers,” local people who for years have been helping journalists and other [...]
On Facebook, personal storytelling and interaction abound. For journalists, however, these practices seem to breach traditional norms that they should avoid entering the fray. But [...]
The Dallas Morning News recently launched an initiative to attract and engage with new audiences by focusing on areas and topics that its readers are passionate [...]
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