Culture & Inclusion

"I think that the LIFT Project stemmed from that experience of what one does when they find the same patterns and the intervention isn’t working.”

Ensuring your staff finds tangible ways to engage with the communities you serve is important in embedding sustainable DEIB systems in your newsroom, internally and externally.

Identifying that your newsroom needs an assessment like the Inclusion Index is the first step, but it’s fair to acknowledge how challenging it can be to recognize the pain points that need to be addressed — and how they even came to be.

When Elon Musk completed his acquisition of Twitter at the end of October 2022, it signaled the end of the golden age of social media [...]

To get a full understanding of how an ecosystem operates, it is imperative that broadcasters participate in DEIB work.

A summary of API's Inclusion Index work in Pittsburgh, starting with the cohort’s inclusion scores and ending with recommendations for effective ways they can work as a whole to improve the Pittsburgh media ecosystem.

Issues related to DEIB and Pittsburgh news media have been explored going back a decade.

API’s index is based on measurements of seven key areas we feel are essential to building a strong connection with communities of color within an ecosystem.  

Trust cannot be rebuilt without a strong investment in community engagement.

Our goal was to have a cohort inclusive of broadcast, digital-first and traditional print newsrooms working within the city.