All news outlets have stories that are central to the mission of their work, but aren’t necessarily the most popular with readers. Data gathered from tools like MFN can help find creative ways to maintain this important coverage in a way that resonates with the audience.
Liz Worthington has interacted with more than 800 publishers worldwide and worked directly with 400 of them over the past 10 years.
By sending data from their targeted audiences in Adobe Analytics into MFN, Crain was able to more clearly understand what topics, categories, and even story types were engaging readers in key parts of their coverage area.
Custom reports enable you to easily access and organize your raw data to more deeply explore your data and answer important audience questions. A core [...]
A weekly newsletter. Open office hours. One-on-one chats. These are just some ideas to consider if you want to get more people talking about metrics [...]
A recent cohort hosted by Metrics for News – Reaching New Audiences – brought together publishers from around the world to look at data-driven strategies to reach new audiences. [...]
A recent cohort hosted by Metrics for News – Reaching New Audiences – brought together publishers from around the world to look at data-driven strategies to reach new audiences. [...]
Analytics don’t have to clash with journalistic values. Here’s how one team of reporters has used analytics to reinforce its mission. When journalists think of [...]
For the past two years, the Virginian Pilot’s newsroom goals have not included a print component — a huge shift in its 154-year history. “Our [...]
A local news publisher in Norfolk, VA, has been using data to drive editorial decisions — a journey closely tied to its digital transition since [...]
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