All news outlets have stories that are central to the mission of their work, but aren’t necessarily the most popular with readers. Data gathered from tools like MFN can help find creative ways to maintain this important coverage in a way that resonates with the audience.
Liz Worthington has interacted with more than 800 publishers worldwide and worked directly with 400 of them over the past 10 years.
By sending data from their targeted audiences in Adobe Analytics into MFN, Crain was able to more clearly understand what topics, categories, and even story types were engaging readers in key parts of their coverage area.
© 1946 - 2025 American Press Institute • All Rights Reserved •