Revenue & Resilience

Nothing is more important to the brave new world of building subscriptions than the relatively old world of email. An email address gives publishers ways [...]

Becoming a reader-focused organization is not about technology or data. This report provides a framework for building those tools, but they are just tools. Growing [...]

As you build reader data and marketing efforts, questions about organizational goals and structure will inevitably arise. Your IT, audience, marketing, product, or technology groups [...]

The key cycle for audience and revenue growth is “analyze, experiment and iterate.” Your investment in business intelligence and marketing tools will pay off as [...]

“Marketing” includes a broad range of decisions: what services to offer, what to charge, how to talk to your audience, and where to deliver your [...]

To improve our websites, boost reader engagement and grow subscriptions, we don’t want “more data.” We want deep insights leading to a better understanding of [...]

Let’s consider what it means to truly shift your business to prioritize reader revenues. Because to fully commit to that change, you have to commit [...]

Launching a paywall is easy. Pivoting a whole business from an advertising-centric mindset to one focused on reader revenue is not. Despite 10 years of [...]

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]

People are strikingly unfamiliar with terms that many journalists use, probably without thinking — such as the difference between an editorial and a news story, [...]