The key cycle for audience and revenue growth is “analyze, experiment and iterate.” Your investment in business intelligence and marketing tools will pay off as [...]
“Marketing” includes a broad range of decisions: what services to offer, what to charge, how to talk to your audience, and where to deliver your [...]
To improve our websites, boost reader engagement and grow subscriptions, we don’t want “more data.” We want deep insights leading to a better understanding of [...]
Let’s consider what it means to truly shift your business to prioritize reader revenues. Because to fully commit to that change, you have to commit [...]
Launching a paywall is easy. Pivoting a whole business from an advertising-centric mindset to one focused on reader revenue is not. Despite 10 years of [...]
This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]
People are strikingly unfamiliar with terms that many journalists use, probably without thinking — such as the difference between an editorial and a news story, [...]
The extent of personal experience a person has with journalism — including being covered or interviewed in the news, or having some education in journalism [...]
Trust in the media overall has declined in the last year, but people’s trust in their favorite news outlet has grown. If we look at [...]
Most Americans describe themselves as active news consumers. Sixty‑three percent report that they seek out news and information. Far fewer, 37 percent, say they mostly [...]
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