Newspaper subscribers hold more positive views of many specific types of media — and have an easier time deciphering news from opinion — than do [...]
It should come as no surprise today that the partisan divide over news is a troubling and significant issue as the United States comes to [...]
The public and journalists expect the same things from the news media. The public just doesn’t think it’s getting it. What do people want from [...]
This study was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press‑NORC Center for Public Affairs [...]
While the survey finds distinctions among attitudes and understanding of the media by factors like party and ideology, it also finds some significant and cautionary [...]
The last twelve months have been the year of the digital subscription. In response to continuing ad revenue losses and social media platform upheaval, more [...]
Digital Paywall Converters are people who bought a digital subscription because they hit a limit of free stories they could read online and wanted unlimited [...]
Topic Hunters are highly interested in one or two certain subjects—such as local politics or local college or high school sports—and this interest was a [...]
The Locally Engaged are a group keenly interested in content about the community and its institutions, and they want to be engaged and informed locally. [...]
Social Media-Mobile Discoverers are subscribers who engage with the newspaper and its journalists on social media and read the paper on mobile devices. They get [...]
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