Newsela is a less-than-a-year-old educational technology startup that uses news articles to teach reading comprehension to youth. What makes Newsela unique is that Chief Content [...]
Danah Boyd is a well-known and well-Twitter-followed scholar on topics of both youth and social media. She’s a principal researcher at Microsoft, a research assistant [...]
Uncoverage is a new platform that will make it possible for people to get issues that matter to them investigated and analyzed by serious journalists. [...]
Think about the mobile apps or websites your organization uses to reach the public, and ask yourself two questions: what do they do, and who [...]
Thinking about any potential new product should start with identifying the audience and its needs. Consider the major annual events in your community, the popular [...]
Once publishers have an idea of the potential audience segments for niche apps in their market, they need to look internally at the resources and [...]
If you aren’t familiar with user-centered design, you can infer a lot just from the name. It is a process that puts the intended users [...]
Now you have a pretty good idea of a mobile product you might build. You know what your audience wants, what your staff can sustain, [...]
Steve Jobs famously told the team building the first Macintosh computer in the early 1980s, “Real artists ship.” That motto echoes as the delivery of [...]
In the earlier chapters we have shown why targeting a niche audience with a specialized mobile product is a powerful model that fits the modern [...]
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