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      Adopt a product mindset for news

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      Use historical records to deepen community coverage and find new revenue streams

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NEED TO KNOW

Revenue & Resilience

  • Study

    Social issues such as abortion, gun policy, and LGBTQ issues

    About 15% of Millennials and Gen Z say they most closely follow news about social issues such as abortion, gun policy, or LGBTQ issues, and this section highlights their demographic makeup and news behavior. 

    November 17, 2022
  • Study

    Crime and public safety

    When Gen Z and Millennials closely monitor news about crime and public safety, where do they turn for that information and how? The Media Insight [...]

    November 17, 2022
  • Study

    Study methodology

    This survey was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press-NORC Center for Public Affairs [...]

    November 17, 2022
  • Article

    Fine-tuning your Election Day coverage plans: A conversation with the AP

    With two weeks to go before Election Day, API hosted a discussion with journalists from The Associated Press last week to go over ways newsrooms [...]

    October 27, 2022
  • Article

    How to reach younger, more diverse audiences

    We talked with four leading journalists in regional newsrooms across the country about how we all try to reach younger and more diverse audiences with our coverage.

    October 12, 2022
  • Study

    Study methodology

    This survey was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press-NORC Center for Public Affairs [...]

    August 31, 2022
  • Study

    Trust and expectations

    Gen Z and Millennials hold traditional expectations of the press and have some positive views of the media Concerns about misinformation and the role of [...]

    August 31, 2022
  • Study

    Fatigue, traditionalism, and engagement: the news habits and attitudes of the Gen Z and Millennial generations

    A new in-depth survey of 16- to 40-year-olds shows that members of the Gen Z and Millennial generations are active consumers of news and information, [...]

    August 31, 2022
  • Study

    News and digital fatigue

    Gen Z and Millennials feel digital fatigue and are concerned about misinformation in the media Much has changed in the public discourse around information and [...]

    August 31, 2022
  • Article

    Guiding people to practical information: Key takeaways from experiments in ‘service journalism’

    Service journalism is having a moment. Newsrooms large and small are discovering — and in some cases, rediscovering — that they can find traction in [...]

    August 10, 2022
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  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
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    • Areas of Focus
      • Civic Discourse & Democracy
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    Join us to explore how local media can enable intergenerational problem-solving

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    Local communities need intergenerational problem-solving — and local news can help

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