When Gen Z and Millennials closely monitor news about crime and public safety, where do they turn for that information and how? The Media Insight Project survey of Americans ages 16 to 40 outlines for news organizations the news habits for the 13% who most often follow this topic compared to other “hard news” topics we asked about.
Crime and public safety is a popular news topic across Gen Z and Millennials
Overall, there are few demographic differences among Gen Z and Millennials who say news about crime and public safety is the topic they follow most often.
The one exception is education. Gen Z and Millennials without a college degree are more likely than those with a college degree to list crime and public safety as the topic they follow most often, and those without a degree make up 80% of those who most often follow news about crime and public safety.
Many Gen Z and Millennials who closely follow news about crime and public safety do so at least daily, though those without a college degree are more likely to follow this topic each day
Among Gen Z and Millennials who say crime and public safety is the “hard news” topic they follow most often, 59% report following news on the topic at least daily. This includes majorities across generations, race and ethnicity, geography, party affiliation, and gender.
Some educational differences again arise. Of the people who say they follow crime and public safety most often, those without a college degree are more likely to follow it daily than those with a college degree (60% vs. 54%).
Among those who follow news on crime and public safety most often, Democrat Gen Z and Millennials are more likely to follow the topic at least daily than Republican Gen Z and Millennials (67% vs. 53%).
Among those who most closely follow crime and public safety, Facebook is the dominant social media platform for news on the topic
Of those who most often follow information on crime and public safety, Facebook is the clear top platform used by Gen Z and Millennials to get such information, with about half saying it is the platform where they most often get information related to this topic. Nearly 1 in 5 use YouTube for crime and public safety information, and less than 1 in 10 say the same for other platforms like Instagram, Twitter, Reddit and TikTok.
Local news organizations are the most commonly used social media accounts for those who closely follow crime and public safety
The local and variable nature of crime and public safety makes local news sources — including social media accounts from local news organizations and traditional local media — the most-cited accounts by Gen Z and Millennials who closely follow the topic. Local TV stations and local news organizations are the most-common accounts these generations use to get news about crime and public safety if they follow it often. Accounts from individuals or influencers are also popular for this topic.
Local TV stations are the predominant traditional media source for news about crime and public safety for those who closely follow the topic
Local TV stations are the predominant traditional source for news on crime and public safety; about half of Gen Z and Millennials who closely follow the topic report using them. While local TV stations are also widely used as sources for other topics like information on traffic and weather, crime and public safety is the topic where local TV stations are most prominent among frequent users. Further, local newspapers are also key sources, with about 1 in 10 Gen Z and Millennials who follow crime and public safety closely using these publications for news about it.
Continue reading: Information related to COVID-19 such as the state of the pandemic, restrictions, or policies like mask and vaccine mandates
Share with your network
- Information on traffic, weather, or transportation
- How we explored the topics Gen Z and Millennials most closely follow
- Knowing the news: How Gen Z and Millennials get information on essential topics
- National politics or government
- Information related to COVID-19 such as the state of the pandemic, restrictions, or policies like mask and vaccine mandates
- How the news topics Gen Z and Millennials follow relate to paying for and engaging with news
- Information related to health or mental health
- Social issues such as abortion, gun policy, and LGBTQ issues
- Crime and public safety
- Study methodology
You also might be interested in:
We reached out to Danielle Coffey, the CEO of American Press Institute’s parent corporation, the News/Media Alliance, to learn more about the legal fight for news organizations’ rights with AI.
We’re here to help you move through the stages of what it means to be a healthy news organization and a healthy news contributor — whether you’re dealing with revenue or cultural challenges or effectively managing change.
Establishing a newsletter strategy can help you set goals and quantify success — or even determine whether a newsletter is a good fit for your audience.