Reaching younger audiences has long been a challenge for media organizations. As platforms evolve, trust in news shifts and news avoidance grows, it can feel especially difficult to connect with and serve multigenerational audiences in an authentic and sustainable way. How can news leaders do their part to represent and include community perspectives from members of different age groups?
Welcome to July’s Special Edition, where we feature essays from four attendees of the API Local News Summit on Local Identity, History and Sustainability on [...]
We assembled a working group of news leaders determined to find solutions to help their peers navigate the process of building capacity and strengthening cultures of learning.
Steps news organizations can take to set up their own community advisory committees based on lessons from the Pittsburgh Inclusion Index cohort.
As digital platforms and their users continue to grow and change, the ways news outlets build strategies around them will, too. These are themes we believe are key for digital transformation and sustaining and growing local news.
Newsroom experiments unearthed many ideas and epiphanies, including a roadmap for an influencer collaboration. We’ll walk you through each step, offering action items, resources and tips from newsrooms who have already worked through this process.
Examples of how newsrooms have spun up live events, products and third spaces to experiment with new sources of revenue while fostering community belonging.
A training to help news organizations build more equity into our day-to-day decision-making has been a paradigm shift as we talk about how modern news organizations are becoming more intentional workplaces that can show care to their journalists and empower them to be leaders in their own right.
Here are some resources we offered to help foster healthy, responsive and resilient news organizations in 2024.
We'll share some of the resources, tools and lessons learned from our training sessions and research help desk. We hope you can use these as you plan your continuing accountability coverage and start thinking about the next election on the horizon.