For hard news topics, Millennials continue to embrace original news reporting sources
Topic
Percent using a social source
Percent using a reporting source
Percent using a curated source
Business and the economy
64%
77%
58%
Crime and public safety
73%
77%
46%
Foreign or international news
63%
77%
57%
Health care and medical information
63%
68%
56%
Information about my city, town, or neighborhood
77%
77%
42%
National politics and government
68%
76%
53%
Religion and faith
81%
51%
46%
Schools and education
74%
68%
53%
Science and technology
65%
63%
69%
Social issues like abortion, race, and gay rights
79%
69%
53%
The environment and natural disasters
69%
77%
55%
Traffic or weather
48%
75%
46%
By Jeff Sonderman|2015-03-09T14:26:45-04:00March 9, 2015|Comments Off on For hard news topics, Millennials continue to embrace original news reporting sources
Jeff Sonderman is the former deputy executive director of the American Press Institute.
Before joining the American Press Institute in 2013, he was the digital media fellow of The Poynter Institute. His earlier journalism background includes digital news — helping to launch TBD.com, a local digital news startup in Washington, D.C. — and various roles in newspapers, as an award-winning reporter, online editor and metro editor of The Times-Tribune in Scranton, Pa. He was the architect and developer of API's Metrics for News analytics software that reinvents how publishers use data to inform content strategy. He also edited API's Need to Know newsletter, and designed API's Strategy Studies research format for in-depth strategic guidance. And he consulted with publishers on a range of issues related to content strategy, organizational transformation, audience development, newsroom structure and workflows and product management. He graduated from the Missouri School of Journalism.