The American Press Institute connects the news industry’s past, present and future. If your news organization finds itself at a crossroads — seeking knowledge and understanding, growth and challenge — we’re here to help.

We’ve listened to thousands of journalists and media leaders who have told us where they would like to see more support. Our training portfolio is geared specifically to meet your needs.

What We Offer

  1. Community training is at the core of who we are. It is designed and delivered by API and funded by API or through philanthropic support, making it available at minimal cost to any journalist or organization.
  2. Private training is our opportunity to go deeper with organizations who seek to grow and who want to attract, retain and promote talent by investing in their people, culture and operations.
  3. Commissioned training is our premium, client-informed support, and it is fully tailored to the news organization in content, cadence and communication. We take on a limited number of commissioned training clients each year. Want to learn more? Fill out the form below.

Our internal experts are also available to speak to employee resource groups and other affinity groups through AMAs, interviews, panels and conference events.

Our Training Portfolio

Our training falls into seven categories most relevant to today’s news organizations. If you’d like to learn more about any of the courses below, please reach out.

These courses are aimed at newsroom managers and those seeking career development. They address systemic challenges within news organizations and how to better manage yourself, your time and your team.

Whether it’s skills for navigating your news organization as a member of an underrepresented group or reshaping your outlet’s approach to coverage of communities of color, API has the tools to help.

Data and metrics are powerful tools that can inform your approach to journalism, experiments and coverage. We’ll help you navigate the numbers and make the most from the data you’re collecting.

Make the most of focus groups, community asset mapping and newsroom experiments with these courses designed to help you effectively engage with your community.

Journalists can face a unique set of mental health challenges. These courses offer tools that your team can use to understand imposter syndrome and burnout, as well as ways you can help your team navigate these challenges.

Whether it’s focusing your newsletter strategy, making the most of the technology in your newsroom or developing an innovative product, API can help your team set goals and build a roadmap to success.

Collaboration, technology assessments, data-informed practices, business development and innovation can all help your newsroom build resiliency.

Connect with Us

For questions, pricing and more please complete the form below. We’ll be in touch within 48 hours. We’re looking forward to supporting your training needs.