The panel of experts in the working session included: Susan Benkelman – American Press Institute, Director of Accountability Journalism; Jenny Benz, PhD, – AP-NORC Center for Public Affairs Research, Deputy Director; Maria Carrillo – Tampa Bay Times, Deputy Editor/Enterprise; Joel Christopher – Knoxville News Sentinel and knoxnews.com, Executive Editor; Noreen Gillespie – Associated Press, Deputy Managing Editor for U.S. News; Kevin Loker – American Press Institute, Director of Program Operations and Partnerships; Rod Hicks – Society of Professional Journalists, Journalist on Call; Dan Malato – AP-NORC Center for Public Affairs Research, Research Scientist; Dominic Packer, PhD – Lehigh University, Associate Professor of Psychology and Associate Dean for Research and Graduate Programs; Amanda Ripley – Contributing Writer at The Atlantic and a Senior Fellow at the Emerson Collective; Tom Rosenstiel – American Press Institute, Executive Director; Jeff Sonderman – American Press Institute, Deputy Executive Director and Executive Vice President; David Sterrett, PhD – AP-NORC Center for Public Affairs Research, Senior Research Scientist; Emily Swanson – Associated Press, Polling Editor; Trevor Tompson – AP-NORC Center for Public Affairs Research, Vice President for Public Affairs Research; and René Weber, MD, PhD – University of California Santa Barbara Media Neuroscience Lab, Founder and Director.
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- A new way of looking at trust in media: Do Americans share journalism’s core values?
- How we studied moral values to understand trust in the news media
- What are Americans’ moral values and journalism values?
- Broadening the moral values addressed in a news story can increase trust
- Cluster analysis: Four groups of Americans based on their responses to moral and journalistic values
- How to sell more news subscriptions by appealing to broader moral values
- Study methodology for ‘Do Americans share journalism’s core values?’
- Appendix I: Moral and journalism values questionnaires
- Appendix II: Panel of experts who advised on defining journalism values
- Appendix III: Experimental stories we used to test broadened appeals to moral values
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