We support news organizations as they build trusted relationships with their communities. We believe that sustainability requires news organizations to build a culture of listening, which promotes empathy, strengthens reporting and improves trust. Our initiatives, training and resources help news organizations to build actionable and long-lasting strategies for community engagement.
Trusting News
Trusting News, an independent project and a frequent partner of API, aims to demystify trust in news and empower journalists to demonstrate credibility and actively earn trust. In a continual cycle of research, learning and sharing with the industry, they explore how to incorporate trust-building into journalism’s standards and practices.
Our Resources
Explore the latest on Community Engagement & Trust from the American Press Institute.
Explore our other areas of focus
We work to ensure all people have the information they need to make decisions and thrive.
We mentor journalism professionals toward integrating diversity, equity, inclusion and belonging in every aspect of their work.
We provide news organizations with the tools and resources they need to think creatively and achieve overall wellness.
